Sam Believ
Founder and Host of AyahuascaPodcast.com / CEO and Founder of LaWayra Retreat
About me
A Journey of Passion Purpose and Growth ,
Why I Dedicate My Life to Ayahuasca
Sam Believ is a leading voice in ayahuasca and plant medicine, committed to protecting its ancient lineage while making its safety and transformative power clearly understood.
Fewer than one percent of people have experienced ayahuasca, yet millions struggle with anxiety, disconnection, and unresolved trauma. Sam’s belief is clear: when practiced with the right set, setting, preparation, and integration, this medicine creates lasting change from the inside out.
Originally trained as an oil and gas engineer, Sam applies precision and discipline to a space often driven by mystique. He built one of Colombia’s highest-rated retreat experiences by raising the operational standard—clear screening, thoughtful preparation, and deep integration—while protecting the integrity of the ceremony itself.
Sam does not claim to be a guru. He is a messenger—bridging ancient wisdom and modern inquiry. From trained athletes to CEOs, he works with leaders seeking real transformation, integrating tools like brain mapping to explore how healing reshapes the brain and nervous system.
His mission is simple: honor the roots, raise the standard, and make profound healing both credible and accessible.
Podcast
Gabor Maté on Trauma, Ayahuasca and the wisdom of pain
From Ayahuasca to Breathwork: Trauma, Healing, and Integration
Metta Beshay, citizen science in Amazon, Gringo experiences, Icaros and Ayahuasca tourism
Ceremonial Cacao, Connection & Integration with Danielle de Kisere
Ayahuasca
Healing from the Inside Out
Ayahuasca (ah-yuh-WAH-skuh) is a traditional Amazonian plant medicine used for centuries to support emotional, psychological, and physical healing. It’s a ceremonial brew made from specific plants that participants drink in a guided setting to help surface deeply held patterns and reconnect the mind, body, and emotional system.
Unlike talk-based tools that work top-down, ayahuasca works from the inside out. It doesn’t replace therapy, meditation, or breathwork, it goes beneath them. Insight becomes embodied, and patterns aren’t just understood; they’re released.
When held with integrity and structure, the experience can catalyze change at the deepest level, where habits form, trauma is stored, and identity quietly runs the show. It doesn’t offer temporary motivation; it shifts how you experience yourself. That’s why people don’t return to who they were before, not because they tried to change, but because their inner landscape has.
"“I see a future where ayahuasca is part of mainstream cultural healing."
Sam Believ.
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Podcasts
Shaping the global conversation on wellness and plant medicine.
400
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Participants
Guided through Ayahuasca experience.
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Ceremonies
Held in authentic partnership with Taita lineage.
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Inquiries & Collaborations
For podcast appearances, speaking engagements, or partnership opportunities.